Writing, how to in general . . .

Zeno, a third-century B.C. Greek, cited five qualities of good (more or less formal) speech and writing:
* Language faultless in grammar and free from “careless” vulgarity
* Lucidity – presenting thought so it’s easily understood
* Conciseness – using no more words than necessary
* . . . .

. . . more more more 

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