Ford surges, builder gets inventive

Competition is alive and well in the U.S.A., no matter how the gentiles rage — i.e. “gentes,” or nations, in the Psalms, reading here U.S. Treasury and the governmental leviathan.

The results [lower than expected quarterly loss, thanks to union-contract negotiating and bond-buybacks] reflect in part Ford’s strategy: to steal customers from its weakened crosstown rivals and separate Ford from GM and Chrysler in the minds of the public, investors and lawmakers.

The strategy is part of a longer-term vision that would have Ford rise above its age-old competitors to form a new, global Big Three with the two largest car makers, Toyota Motor Corp. and Volkswagen AG, say people familiar with the company’s thinking.

Look.  It’s natural to man (and woman); so socialists, beware.  You can’t snuff this thing out.

Similarly, the Calif. home-builder builds a better mousetrap, not only installing furniture, but also making it worth a resident’s worthwhile to move in and add to salability.

This $1.2 million seaside pied-a-terre is occupied by Johnna Clavin, a 45-year-old Los Angeles event planner and decorator who has seen business slow. In exchange for giving the townhouse a stylishly lived-in look, she gets to stay there at a steep discount and stands to earn a bonus if the house sells fast.

It’s what you call making do, American-style.  How’d it happen?

Ms. Clavin responded to a Craigslist ad placed by Quality First Home Marketing, a San Diego startup. It aims to fill high-end empty houses with occupants who play the part of happy homeowners, in a bid to remove the price-depressing stigma of vacancy.

Go American!

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