LeBron James Has Turned the NBA Into the ZZZ

He doesn’t exactly put people to sleep, but . . . 

LeBron James’s debut with the Los Angeles Lakers had all the makings of a fantastic spectacle—a must-see television extravaganza that marked the beginning of a new era for maybe the greatest player of all time. There was no way that a fan like Colin Hebert was going to miss it.

And then he found himself sound asleep by halftime.

. . . it’s location, location, location, as any retailer knows. . If he’d bring his show to Chicago, in the center of the nation, he’d fewer to no people asleep..

via WSJ

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